Here’s a few questions I’ve been asked about sales funnels and the Clickfunnels® online service recently, and my answers:
Q: What is a Sales Funnel ?
A: It’s essentially a sequence of offers presented in an appealing way to a customer or email subscriber. The idea is to get the person to spend more money with you.
A funnel can offer one or more products, usually with the price of successive products increasing.
Sales funnels are not limited to the online world. In fact, they were invented by advertising execs decades ago in the offline world.
You still encounter them there. Ever bought an electrical appliance and been offered an extended warranty (for a price) on it? That’s a sales funnel in action.
Q: Why Do You Need a Sales Funnel?
A: The bottom line is that it affects your bottom line!
You’re more likely to make additional sales with a sales funnel. You’re catching people when they’re in a buying mood so they’ll be more inclined to buy additional products from you.
A proper funnel will also include an email marketing element so that you can reach out to your customers and subscribers and repeatedly remind them about your product or service, any special offers you’re running, news about your company or business.
And you can market other people’s products to them as well using Affiliate Marketing.
I also go into more depth about why you a funnel in the above blog post.
Q: What is Clickfunnels®?
A: It’s an online tool for building a variety of web pages including squeeze (opt-in) pages, landing pages, lesson pages, webinar pages, thank you pages, sales funnels, membership sites and blogs.
It also organizes the components of a funnel for you so you can see how all the pages in a funnel hang together and what sequence they follow.
Here’s Russell Brunson explaining Clickfunnels®:
Q: Who is the Clickfunnels®’ Owner?
A: That’d be Russell Brunson.
He’s been an online marketer since the mid-2000s and has built and sold many businesses in that time.
Clickfunnels®® is the culmination of his marketing career.
He started out wanting to become a Pro Wrestler but found he loved marketing after successfully selling a course on how to build potato guns of all things.
He’s now in his late-30s. He’s one of the wave of marketers who have become multi-millionaires online.
Q: How you can implement a Sales Funnel?
A: You can use Clickfunnels® or one of several WordPress plugins to build funnels.
All come with pre-built templates so you don’t have to build from scratch, though you can if you want to.
They’re built using and hosted by Clickfunnels® so it reduces your maintenance overhead.
You also don’t need to worry about your website being hacked.
It’s also a bit more difficult to properly organize your funnels when using WordPress plugins, but some marketers do still go this route.
Q: How do you use Marketing Automation?
A: This really only becomes necessary once you start scaling up a business and you don’t want or have the time required to put into it.
Bear in mind that you also need an autoresponder – a service which sends out your emails – to automate your email marketing efforts.
These services will schedule when your emails are sent out so that you don’t have to do this task manually.
Outsourcing is another automation solution – paying others to do the drudge, menial, daily tasks, freeing up your time to focus on other aspects of your business.
Chatbots are another automation tool , but they need to be used with care if you don’t want to annoy potential customers.
The best automation tools are the sales funnels themselves.
You set them up once, and drive traffic to them and they earn you commissions (but you do need to send targeted traffic, not random traffic).
The best sales funnels will offer subscription-based products which pay you month after month without needing to do extra work to market to those existing customers.
Naturally, some people will cancel their subscriptions each month, but so long as you’re recruiting more people than you lose, your business will continue to grow.
If you’ve any additional questions, ask them in the comments below and I’ll answer them there.
Table of Contents
- 1 Free Resources:
- 1.1 100% FREE TRAINING: The 3 Step System To Kill Your 9-5 Job Selling Other People's Proven Products
- 1.2 Clickfunnels Affiliate Bootcamp
- 1.3 Secret Funnel Strategy Webinar
- 1.4 The Ladyboss Webinar
- 1.5 Funnel Builder Secrets Webinar
- 1.6 Funnel Fridays
- 1.7 Clickfunnels 14-Day FREE Trial
- 1.8 FREE Traffic Secrets Book
- 1.9 FREE Expert Secrets Book
- 1.10 FREE DotCom Secrets Book
- 1.11 FREE Copywriting Secrets Book
- 1.12 FREE Funnel Hackers Cookbook
- 1.13 FREE Marketing Secrets Blackbook
- 1.14 Lead Funnels Swipe File
100% FREE TRAINING: The 3 Step System To Kill Your 9-5 Job Selling Other People's Proven Products
Zach Crawford shows you how to build an online business selling other people's proven products with simple websites and without paying for traffic. Access It Here
Clickfunnels Affiliate Bootcamp
This is more of an interview series with a number of internet marketers in various markets. They were asked what they would do if they only had 100 days to turn their internet marketing hobby into a full-time career so that they could feed, clothe and shelter their families. These interviews were their strategies and insights using what they now know. Access It Here
Secret Funnel Strategy Webinar
Watch Russell Brunson's infamous 10X presentation where he talks about how he uncovered a new Secret Funnel Strategy that almost nobody knows about...(one that can take ANY business from 'Startup' To '$1,000,000' in a short period of time...) Access It Here
The Ladyboss Webinar
If you’re looking to build a business online, but you feel like you’re starting out at total SQUARE ONE…Check out this training by Kaelin Poulin (A.K.A. LadyBoss). She and her husband have built a multi-million dollar online EMPIRE by helping women to lose weight and love their bodies. Access It Here
Funnel Builder Secrets Webinar
In this new webinar, Russell Brunson talks about what he and his team have learned after building 2,039,482 Funnels...and 70,728 Split Tests (New Research) Access It Here
Each Friday, Russel Brunson and Jim Edwards pick ONE Lucky Winner, and in just 30 minutes, try to write your copy, build your funnel, and help you get it launched...For FREE! Access It Here
Clickfunnels 14-Day FREE Trial
ClickFunnels was built with you...the entrepreneur, the business owner, the course creator, the speaker, the expert...in mind. Because we know that you need just 2 things to ramp your business FAST: 1) Collect Leads; 2) Generate Sales. And that’s exactly what ClickFunnels helps you do best. Pure and simple. Access It Here
FREE Traffic Secrets Book
If you can't get a consistent stream of traffic or NEW people coming into your online business... do you even have a real business? This book contains 20 traffic secrets that Russell Brunson used to take Clickfunnels from earning zero to over $100,000,000 per year. (Physical book). Get It Here
FREE Expert Secrets Book
What if people would actually pay you for your advice? Find your message, build a tribe and change the world. Expert Secrets is the map that will allow you to turn your specialized knowledge, talents and abilities into a business that will work for you! (Physical book). Get It Here
FREE DotCom Secrets Book
Looking to increase your conversions by tweaking a headline? DON'T! Read this book instead and you'll discover how to beat any tweak or split test you could ever hope to make yourself. There's NO hidden "continuity program" (physical book - a bestseller on Amazon). Get It Here
FREE Copywriting Secrets Book
This is not a book about “how to get rich”... but, if you do what it says, you will definitely make more money than you’re making right now in your existing business. This IS a book about how everyone can use the power of words to get more clicks, make more sales, and get more subscribers... no matter what you sell or who you sell it to! If you’ve ever been frustrated by lack of sales, lack of clicks, or lack of subscribers… this is the book you’ve been looking for! (Physical Book) Get It Here
Lead Funnels Swipe File
Get 106 actual case studies of the world’s most successful lead funnels. This is quite possibly the definitive guide to lead generation (not free but it's only $7. A PDF book) Get It Here